Stephen Thomas Yoga Teacher Training – Koh Samui

November 26, 2009 on 10:32 am | In Yoga | No Comments


www.TeachHathaYoga.com – Join Stephen Thomas and his team on Koh Samui to become a Yoga Alliance 200-hour certified teacher. More info at www.TeachHathaYoga.com or http

Tips to Buy a Classical Guitar

November 26, 2009 on 10:32 am | In Guitar | No Comments

Buying a new guitar is always an exciting process for the beginner or experienced guitarist. A basic knowledge of the instrument and an assessment of your musical goals will help you make a wise purchase, a purchase you can enjoy for years, perhaps even a lifetime All guitars produce sound through the vibration of the strings. Classical guitars transmit the vibration of the string to the soundboard via the saddle and bridge. The combined resonance of the strings, saddle, bridge and soundboard are, in turn, amplified in the sound-box or body of the guitar. The design and quality of the, saddle, bridge and soundboard have a major impact on the guitar’s sound.

Have in mind before buying…

Nylon produces a round, mellow sound and is the preferred sound for classical, Low, medium, normal and hard tension strings create a tension up 75-90 pounds. Less string tension makes a classic guitar easier to play. The fingerboard, 50-52 mm at the nut, provides room for intricate finger picking. The longer string, 650-655mm length from saddle to nut enhances the bass response and sustain. The classical guitar body style is smaller than most other acoustic designs which make the instrument easy to handle and feel. Always remember, when buying a handmade guitar, you are buying a live instrument. Temperature and humidity are the main factors to ruptures and instrument deterioration if not cared according to the maker’s instructions.

See” taking care of your guitar” below.

Setting Goals

What are your goals? Are you anticipating a serious hobby or majoring in music? If so, buy the best solid top guitar you can afford. An inexpensive guitar is a good choice if your goal is merely casual enjoyment for a semester or so (or if you’re really poor!). Do you need to be amplified for church or stage? If so, an acoustic-electric classical will afford maximize versatility. Before shopping, decide on a budget so the dealer can show you guitars in your price range.

Trying Out a Guitar – Action

Each guitar is unique in feel due to variations in neck thickness and shape. If the neck is comfortable, the guitar will be easier to play. The string height above the fingerboard–the action–also influences playing ease. The action may vary according to personal taste and playing style. High action is difficult to play but allows buzz-free high volume playing. Low

action is easy to play but buzzes during aggressive playing. A compromise between the two is best for most players. Fortunately, the action can be adjusted to suit your needs. If you are a steel-string player, remember that classical action is higher than steel-string action due to nylon’s lower tension. Listen carefully to the timbre (tone color) of the guitar. A balance between dark and bright is the most versatile. However, timbre preference is subject to taste and playing style. If your right hand technique is on the bright side, a dark sounding guitar will help balance your tone. If you play without

nails, a brighter guitar will help bring out the upper frequencies. Play single notes throughout the guitar’s range and listen to how they sustain. Listen to the relationship of the bass notes to the treble. The bass should be firm with a long sustain. However, the treble notes must be able to stand out in relation to the bass so you can project the melody. Finally, have someone play the instrument so you can judge the projection. What’s the difference in sound between a $300 guitar and a $3000 one? Budget guitars are less resonate and have a smaller tonal and dynamic range than expensive guitars.

Workmanship

Whether you are a beginning or advanced player, a quality guitar is crucial to your success and enjoyment. A fine instrument is easy to play, exudes workmanship, and sounds resonant and responsive. A quality instrument inspires you to practice and excel as a musician. Buy the best guitar you can afford and it will greatly enhance your learning and enjoyment. Note the quality of workmanship in the seating and polish of the frets, the binding between the top and sides, and in the finish. However, in all fairness, you normally get what you pay for. Budget guitars cost less because cheap materials and lesser workmanship are used to trim costs. Budget guitars should be playable but will have numerous finish defects, unpolished frets, messy glue joints, unsanded bracing and poorly adjusted action (a good dealer will adjust the action if needed). Premium quality guitars will have a near perfect fit and finish of all components. Even the interior bracing will be neatly glued and sanded smooth! Before purchasing a guitar, confirm that the tuning heads turn smoothly and allow reasonable pitch control. Fortunately, cheap or broken turning heads are relatively easy and inexpensive to replace.

Price Ranges

Professional classical guitarists play instruments handcrafted by individual makers, e.g., Fleta, Hauser or Gilbert. Depending on the maker’s reputation, these guitars cost $3,000 to $20,000. Guitars made by a specialized group of builders in a small shop cost from $1000 to $10,000 e.g., Ramírez, Hirade or Asturias. For most people these instruments are out of each.

Most beginners are looking for an inexpensive guitar. Buyer beware: most guitars retailing for under $100 are disappointing junk. Don’t throw your money away on a cheap toy, pay a little more and get a real guitar. Really cheap guitars have

unacceptable compromises in design, materials and construction quality. Fortunately, there are many factory-made guitars costing from $150 to $300 that make fine beginning instruments.

Recommended Classic Guitars

These models are excellent values in their respective price ranges. Granada guitars from Sevilla- Spain range form $299- $499, Prudencio Saez – guitars form Torrent – Spain. range from $380 -$1,800. Amalio Burguet guitars- Catarroja- Spain, range fro, $999- $4,500.

Deen Jonse

Guitars from Spain, Inc.

2658 Del Mar Heights Rd. #242

Del Mar/California/USA

92014

Phone :

(866)-396-1933

Fax .

(561)-347-0291
http://www.guitarsfromspain.com

Seth Godin: Sliced bread and other marketing delights

November 26, 2009 on 10:32 am | In Marketing | 25 Comments


www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill …

FENG SHUI FAQ’S ABOUT THE WORKPLACE

November 26, 2009 on 10:32 am | In Feng Shui | No Comments

Q: What is the meaning behind the feng shui translation “wind and water”?
A: Wind symbolizes breath, which moves in and out of our bodies and gives us the life force known as ch’i (energy). Water symbolizes that element that is essential to life and is also about movement. Both represent opportunities for health and well being.

Q: Does it matter where I place my trash can in my office?
A: Symbolically, you don’t want to place your trash can in your Wealth power position. However, you can counterbalance the negative effects by using a waste basket that has a lid on it which seals the trash inside.

Q: My back faces the entry door where I work and I can’t change it. What can I do?
A: Put a mirror up. Or keep your door shut so you know when people are entering.

Q: Have you ever worked on any celebrity homes?
A: Yes, I usually sign confidentiality agreements.

Q: What is the most important feng shui rule to follow at work?
A: Clutter of any kind keeps us from focusing and is the easiest thing to solve. Keep your workspace well organized, clean, and clutter free and you will be happier and more productive at work.

Q: I’ve heard that red is an important color in feng shui. Is that true and why?
A: Red represents the element of fire which stimulates ch’i. You can harness the activating power of red in many ways. For example, wearing a red necktie or red underwear can give you the feeling of being at the height of your full power (hence the term, “power tie” or “power suit” in regards to clothing of red color).

Q: Is it okay to get just my office feng shui’ed even if the rest of the building hasn’t been done? A: Yes. Feng shui begins with you and goes outward from there. By making improvements in the small area that you control, you will reap the benefits from good feng shui.

KATY ALLGEYER (a.k.a. Fishgirl) has twenty+ years of Feng Shui expertise, which she blends with her highly developed intuitive ability, metaphysical shamanic healing methods, and formal art and design training that make her uniquely qualified to help people realign their environment to support their full potential.

audience question – blogging, copywriting, and seo – sempdx searchfest 2009 – _MG_9262

November 26, 2009 on 10:32 am | In Copywriting | No Comments



Image taken on 2009-03-11 02:13:47 by sean dreilinger.

Eminem – Business

November 26, 2009 on 10:32 am | In Business | 25 Comments


Eminem – Business

The 10 Rules of Reiki

November 26, 2009 on 10:32 am | In Reiki | No Comments

In this article I thought I would set down ten things that you can do – ten principles to take account of – to benefit your practice of Reiki. This is not something that has come from Japan, or from early practitioners of Reiki: it is just something that I have put together myself. I hope that this article will be of interest to people at all Reiki levels.

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(1) Reiki is all about you
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Although Reiki is sometimes presented in the West as a sort of complementary therapy, a hands-on treatment technique, or a form of Japanese spiritual healing, that is not what Reiki is all about. If your practice of Reiki consists mainly of treating other people then you are missing the point because Reiki is all about you! Reiki is a personal practice for your self-healing and your spiritual and self-development. You are the priority here.

In Usui’s time the treatment of others was not focused upon or emphasised, in fact treatments were a bit of a distraction from the main thrust of his teachings, which Usui Sensei referred to as a “system to achieve personal perfection”. Right from the start, the system was about personal development, not working on others.

So to gain the greatest benefits for yourself through Reiki, you need to establish a decent routine of working on yourself in whatever way that you were taught. If you were taught Western-style then do your hands-on self-treatment regularly, if you know about Japanese-style Reiki then practise your Hatsurei ho; if you know about Usui Sensei’s original system then add his self-treatment meditation to your regular Hatsurei.

I know that some people seem to have the view that working on yourself is in some way ‘selfish’, but if you cannot look after yourself properly then how can you help other people? By working on yourself regularly you make yourself a better channel and more effective at what you do in terms of treatments, so there are plus points all round for those who make themselves their Reiki priority.

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(2) Base your practice on the precepts
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Usui Sensei established a simple spiritual system that was rooted in his precepts, his ‘rules to live by’. Rather than being an interesting set of instructions to read on a course and put to one side, Usui’s precepts are at the very heart of his system, and it was said that as much spiritual development could come through following the precepts as would come through doing any of the energy work. If we are consider ourselves as ‘practising Reiki’ then we will follow the precepts.

So we need to think deeply about the precepts and how they affect our lives. We need to consider each precept in turn and reflect on how that precept might impinge upon and guide our thoughts and behaviour and relationships and priorities. And we need to do this regularly, using the precepts as an ongoing source of guidance, the effects of which will make a real difference to us, and the people around us, over time.

The precepts are something that you we drip-feed into our lives, something that we refer to regularly and reflect on regularly, for our own benefit and for the benefit of the people with whom we come into contact.

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(3) Practise mindfulness
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Although not referred to on most Reiki courses, the practise of mindfulness was as important part of Usui Sensei’s system as were the precepts, and in fact mindfulness is hidden in the precepts! Mindfulness is a form of meditation that one can perform at any time, when carrying out ordinary, mundane activities like walking somewhere or washing dishes or sipping tea, and involves becoming consciously and fully aware of your thoughts and actions in the present moment, non-judgmentally, existing in the moment.

When you are living ‘in the moment’, fully engaged in what you are doing, fully aware of the present moment, then you are existing in a state where there is no anger and there is no worry. By not dwelling on the past or speculating about the future, by embracing fully the present moment, you are living the precepts, and mindfulness brings with it humility, honesty, compassion and forgiveness.

So mindfulness is a way of experiencing Mikao Usui’s spiritual principles.

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(4) Work on yourself daily
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Reiki isn’t something that you can pick up once in a while, play around with for a bit, and then drop again… not if you are looking to receive the many benefits that are available from the system, anyway. If you are looking for consistent benefits then you need a consistent practice. The precepts say “just for today”, and that is a good starting point: just do something with Reiki today. You can manage that. It doesn’t have to be hours and hour’s worth. Just do something for 10 minutes: you have ten minutes. Do something for 20 minutes. And if you don’t have ten minutes, get up 10 minutes earlier: problem solved.

Don’t worry about what you will do tomorrow: just focus on today.

When tomorrow comes, do the same. Just do something with Reiki, even for ten minutes. Don’t worry about tomorrow: just do something today.

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(5) Commitment is the key
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There are spectacular benefits to be enjoyed through practising Reiki, and all you need to do is to work with the energy consistently, focus on the precepts and practise mindfulness. The benefits build up cumulatively, you see, and sporadic and occasional practice isn’t enough if you want the very best out of your Reiki. You will get out of the system what you are prepared to put into it, so Reiki deserves a little of your time each day. You need to plug away at a few simple things, a few simple exercises or routines, and make them a regular part of your day, as regular a part of your routine as brushing your teeth or your hair.

And once you have established a regular habit of working on yourself with Reiki then you will find that it is difficult to stop: you will find that you really miss your hatsurei session or your self-treatment if you miss a day. That is the sort of position you are looking to get yourself into and by committing yourself to working with Reiki each day, even if it is a little inconvenient, you will reach that point.

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(6) Don’t try too hard
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While we do need to commit ourselves and establish a decent routine of working on ourselves in order to obtain the many benefits that are available to us through Reiki, we should at the same time make sure that we do not try too hard, work for too long, or take our practice too seriously. Reiki is best enjoyed in a gentle, laid-back and light-hearted fashion rather than in a fists-clenched, furrowed-brow, tense, ‘ready for a lot of hard work’ sort of way. We do not force Reiki and we do not force a fierce practice on ourselves.

Reiki is rather like a flowing stream of water, and we are a rough rock sitting in that stream. The rock will become smooth, of course, but this will be achieved gently, through having the water flow consistently, and this will be done in its own time.

We might read about some of the experiences that other Reiki people might have when working on themselves, or receiving attunements/empowerments, or treating others (seeing colours, feeling particular things) and we may not notice all these things ourselves; we may notice very little. We may then think that if only we tried a bit harder then we would notice these things and then we would then be ‘doing it properly’.

But trying hard and trying to force things is the best way there is to put a great big block on your progress. You will progress fastest when you give up trying and just be. Stand aside (metaphorically), do the exercises, treat people, and don’t think or worry about what you do or do not experience. Be a bystander, be neutral and empty, have no expectations. That is the best approach, the approach that will lead you to progress at the right speed for you.

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(7) You don’t need to be perfect
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Along with the need to be relaxed and laid-back and light-hearted about your practice, you should also make sure that you are not beating yourself up for not being perfect! You do not have to be perfect in order to obtain benefits for yourself through Reiki, or to treat other people successfully. No-one else is perfect, so you don’t have to be either.

So perhaps your mind wanders when you do a treatment or work on yourself. So what? This happens to everybody else. Don’t worry about it (there is something in the precepts about worrying). It you make a big thing about it and try through ‘force of will’ to have an empty mind, you have just made things worse: now you have two lots of thoughts… the first thoughts and then all the new thoughts about getting rid of the first lot of thoughts! Don’t worry. Pay the thoughts no attention. Let them go. Bring your attention gently back to what you were doing. Feel the energy flowing through you; imagine yourself merging with the person on the treatment table. Over time your mind will settle, and you’ll spend more of your time in a nice empty meditative state, but thoughts may well intrude again, and some days will probably be better than others. That’s ok. You’re human. It will sort itself out with time.

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(8) Don’t keep trying to puzzle out ‘why’
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To get the best out of your Reiki I recommend that you don’t spend too much time trying to puzzle out why you are – or are not – experiencing a particular thing. Don’t keep trying to work out what a particular colour that you or the recipient saw during a treatment means, or ponder the significance of a colour that you saw when self-treating. Don’t keep wondering what a particular sensation in your hand means or why you felt a lot of energy flowing into a particular area of someone’s body, or why you didn’t feel any energy flowing into a particular place. It doesn’t matter.

Your head can really mess up your experience of Reiki if you keep on frantically thinking about, analysing and questioning things. Don’t think! Just be. Empty your mind, merge with the energy, if you are treating someone then merge with the recipient, and let it happen. Follow the flow of energy when you are treating, yes, and allow your hands to stay for longer in areas where more energy is coming through, but don’t start frantically trying to puzzle out what is going on: Reiki works on lots of levels and you won’t know what’s happening so you may as well give up thinking about it and let go: enjoy the process, enjoy your treatments and give up the mental effort! It makes it so much easier that way!

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(9) Trust your intuition
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Along with not questioning everything that you feel or don’t feel, you should also not keep on doubting the things that you are feeling and noticing. If you feel something, you feel it: you are not making it up. You cannot make yourself feel something.

So if you notice that energy is flowing into you more strongly in a particular area when you are self-treating, accept that and go with it, self-treating for longer there than in other positions. The same applies when treating someone else: if you feel that there is a ‘hot spot’ or ‘fizzy area’ then accept the sensations and treat for longer there. You are not making it up.

Neither are you making it up if you feel strangely drawn to a particular area of the body. You are intuitive and you can work intuitively straight away. All you need to do is to stop second-guessing and doubting yourself, be still, and simply accept what comes to you. It doesn’t need to make sense. Don’t try and puzzle it out: just accept it and treat in the way that feels appropriate.

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(10) Ignore silly rules and restrictions
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While we are making sure that we are not cluttering our practice with endless thoughts, questions and doubts, we should also thrown out as unnecessary the various rules, regulations and restrictions that we may have been taught. Reiki does not need to be controlled, blunted and restricted by man-made rules that have no basis. Reiki is safe and Reiki is simple, and simple approaches are usually the most effective.

So we do not have to slavishly follow a prescribed set of hand positions when treating ourselves or other people and we do not need to say a set form of words for our Reiki to work. We do not need to follow ritualised sets of hand and body movements in a particular sequence to be able to treat someone and we do not need to refrain from treating people with various medical conditions. Reiki is safe and Reiki is adaptable. It allows many different ways of working that are all valid. There is no ‘one’ way that Reiki has to be used, and we should ignore admonitions that we should ‘always’, or ‘never’, do a particular thing.

So, to get the most out of your Reiki, I recommend that you make a commitment to yourself to work on yourself each day as your top priority, but not beating yourself up if you miss the occasional day. Use Hatsurei ho and self-treat, focus on the precepts and drip-feed mindfulness into more and more of your daily activities. Don’t try too hard though: be light-hearted and forgiving towards yourself because you don’t have to be perfect. Try not to clutter your mind with lots of thoughts and doubts and questions: just be neutral, have no expectations, be empty and content. And make sure you keep it simple.

Reiki Evolution is a Reiki training organisation in the UK that provides small scale Reiki training throughout the country. The Reiki Evolution web site is a very useful resource for people who wish to find out more about the Reiki system, and for Reiki practitioners and Master/Teachers who are interested in developing further with Reiki.


The web site offers free Reiki guides, a free ezine and loads of interesting and inspiring Reiki articles written by Taggart King. You can order professionally printed Reiki manuals and books, download ebooks and self-help guides, and order Reiki CDs or MP3s with commentary and guided meditations.


We teach a form of Reiki that is close to Mikao Usui?s original system, rather than the ?Western-style? Reiki that is found on most Reiki courses, and our approach is based on information coming from a group of Mikao Usui?s surviving students.


We are one of the few people in the world to be offering high-quality Reiki home study courses that are the equal of live training, with one-to-one e-mail support, quality manuals, CDs and DVDs, and detailed course instructions. So you can train with us no matter where you are in the world. www.reiki-evolution.co.uk

Aromatherapy

November 26, 2009 on 10:32 am | In Aromatherapy | No Comments



Image taken on 2009-12-31 19:11:35 by ax2groin.

The Eight Limbs of Yoga

November 22, 2009 on 5:17 pm | In Yoga | No Comments

Yoga refers to traditional physical and mental disciplines originating in India. It focuses upon developing a healthy mind and body, and on attaining self-awareness. The various practices and disciplines of yoga are available to everyone, no matter what their culture or other paths they may follow. Yoga practice also involves developing awareness on a universal and personal level through the yamas and niyamas, a series of ethics and disciplines intended to cultivate living in harmony with others and in oneness with our true selves.

Yoga has been practiced for thousands of years and consists of ancient theories, observations and principles regarding the connection of the mind with the body. The ancient Indian sage systemized yoga philosophy into eight paths or limbs: yama, niyama, asana, pranayama, pratyahara, dharana, dhyana, samadhi. These limbs each express a different aspect of yoga and combined make up the path or yoga practice that unites the physical, mental, emotional and spiritual levels of our being.

Yama – Yama are ethical disciplines that relate to how we can live in a shared world with peace and integrity. Niyama – These disciplines relate to the individual and focus on living a healthy, fulfilled and masterful life. Asana – The word asana means ‘to be’, in the sense of being in a posture. The asanas were developed for the maintenance of a healthy mind and body, with each posture affecting the body, mind and emotions in a unique way and working as a pathway to balance and wellbeing. Pranayama – In the practice of pranayama, we develop breathing techniques that increase oxygen intake and strengthen lung capacity while also increasing the absorption of prana, or life force. In its simplest form, pranayama involves deep, full breathing. Dharana – Following on from pratyahara, dharana is the ability to be completely internally absorbed and focused. This practice of single-pointed concentration stills the mind and leads to profound quietness within. Dhyana – Following on from dharana is dhyana, or meditation – sitting where there is no focus, just stillness; no thoughts, only emptiness. Samadhi – In this state of absolute personal freedom there is union of the individual soul with the universal soul. It is the practice of living at one with all that is.

With regular yoga practice of yoga, you will get strength, flexibility and good health, the benefits of which flow into all aspects of life. Increased energy levels bring a new perspective on life, the increased feelings of self-love and inspiration lead us to discover talents and interests we never knew existed and problems that once seemed overwhelming become more manageable.

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Yoga Supplies Online is your online resource for all yoga topics and yoga supplies. They have an amazing range of yoga straps, yoga blocks, sticky yoga mats, thick yoga mats, manduka mats, prenatal yoga dvds, yoga dvds and yoga down loads to guide you through your yoga practice and to providing high quality information regarding the questions you want answered about yoga and yoga supplies. For More Details, please visit – http://www.yogasuppliesonline.com/

Top 10 Excuses Why Marketing Is Not For You

November 22, 2009 on 5:17 pm | In Marketing | No Comments

As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients.

Now don’t get me wrong; it’s not that failing to attract clients makes one a bad person. Not at all. It’s just that when I hear the following excuses I feel compelled to call ‘em as I see ‘em: Baloney!

If you have the mistaken notion that any of these lame excuses are the reason that your business isn’t successful, get a clue. These are just EXCUSES for people who fail, not reasons not to succeed (a subtle, yet important, difference).

1. “I’m too honest to market.” OK, this little gem is at the top of my list because it is both a lie AND an insult! I am a marketer by trade, and I am honest, so I know for a fact that marketing is not a dishonest process or practice, nor does it have to be dishonest to be effective. What’s dishonest is when you overstate your results, or if you truly don’t believe that your product or service is worth what you charge, or if you deliberately intend to defraud people. In that case, the problem is with you, not marketing, so stop insulting the rest of us.

2. “I’m too modest to market myself.” Listen up, princess, every word out of your mouth doesn’t have to be about YOU. Think about what your clients want, need and actually get, and that’ll keep the conversation going for as long as you need it to go. Hey, if you’re not comfortable saying great things about yourself, start saying great things about what your clients get out of working with you. Or better yet, let them say it for you in the form of testimonials. But don’t think that you have to be the subject of every fascinating conversation you have with prospects.

3. “I’m too shy to market myself.” As a highly sensitive person myself, you’d think I’d have more sympathy for this excuse, but I don’t. If you want to be successful, know right now that it may not always be comfortable, and you have to be willing to do what it takes to succeed, even if that means going outside your comfort zone. Shyness is a habit that can be overcome with practice, so join Toastmasters, or see a therapist if that’s what it is going to take, but get over yourself. I promise you will be glad you did.

4. “I’m too creative to market myself.” This excuse is really lame! Marketing is a very creative process, and since you have literally thousands of options when structuring your marketing plans, creativity is an asset, not a liability. Unless you’re one of those I-am-a-self-indulgent-whiner-who-refuses-to-accept-any-responsibility-for-my-actions-and-masks-that-character-flaw-with-claims-of-misunderstood-or-excessive-creativity kinds of people, in which case I say, grow up, and while you’re at it, think up a more creative excuse.

5. “I don’t have enough time to market my business.” OK, this excuse sounds good at first, but in reality it doesn’t wash. Either you are already marketing but not acknowledging your marketing activities as such, or your business is so busy that you don’t need to market at all, which makes this excuse unnecessary. So if you haven’t got all the business you want but you don’t have time to market, you need to reevaluate how you’re spending your time, and make some tough decisions about when you are going to do what you need to do to get those clients.

6. “I don’t have enough money to market my business.” Again, you get points for trying, but this is still just an excuse, because good marketing isn’t about money, it’s about relationships. You can start very modestly with your marketing plans, and spend nothing but your time. And let me tell you, if you can’t get some traction spending 40 hours a week trying to build your business relationships, maybe you should rethink your decision to be an entrepreneur.

7. “I have no personal network to market to.” Oh please, you’ve got to have a better excuse than this! If you truly have no family, no friends, no colleagues, no acquaintances or no former co-workers, then start meeting some. I don’t care if you’ve been on a desert island for the past 20 years, you can always meet people through networking meetings, trade associations, classes, social clubs, or at the gym! Just pick up the phone and call the people you want to know, get out there and mingle, and your personal network will grow quickly.

8. “My product or service is too hard to explain to people.” Fine. Quit explaining what you do, and start talking about what your customers GET from working with you. Do you help your customers get thinner, smarter, married, fitter, their first home, or what? Seriously, nobody cares about what you do, really; people care about what they get. Get it?

9. “My product or service is so good that it should sell itself.” Sure, that’s probably true if your product is a talking monkey, or your clients are all telepaths, but other than that, it’s going to take a little effort on your part, bucko, so start creating some momentum in the marketplace and you’ll find that your product needs less and less of your efforts to sell, until one day it almost seems like it DOES sell itself!

10. “My niche is too narrow and I can’t find my customers.” Hogwash. What this usually means is that you haven’t yet defined your customer, because you can’t find what you haven’t identified (and don’t give me that you’ll-know-them-when-you-see-them line). Start with a matrix of situation and need to identify that client. For example, let’s say you’re a financial planner, and you think your clients are “people who want to get their financial affairs in order.” Think instead about who needs to get their financial affairs in order, and you’ll probably come up with something like “married couples with children who have $X in assets and need to protect those assets with planning.” And you can certainly find those people, can’t you?

So we’ve blasted all these lousy excuses, but we haven’t yet addressed the biggest excuse of all: fear. Most of the time I’ve found that the more excuses my clients offer for not moving forward with their businesses, the more fearful they are.

Hey, I understand, and I’ve been there myself. But what it comes down to is this: Are you more afraid of succeeding (or failing) than you are of going back to work for that idiot boss you always end up working for? If the answer is that you’re more afraid of facing the personal responsibility of entrepreneurship than of any garbage your boss could throw at you, then good-bye entrepreneur, and hello wage-slave.

But if you think that the worst possible scenario is working for some moron again, and that you’ll happily work like a dog if that’s what it takes just so you don’t have to slink back into that stinking office with your tail between your legs, good for you. It’s time to forget about excuses, and start figuring out how to make this whole self-employed thing work for you.

The first thing to understand is that fear is OK. Yes, we’ve all been fearful (and yes, I include myself in that “we” statement). It can be scary picking up the phone. It can be scary going to a sales meeting.

But at the end of the day, isn’t your product or service of value to someone? Aren’t people glad (or going to be glad) that you’ve solved a problem for them? So stop worrying and fearing the marketing process, and remember this: Marketing is really nothing more than the process of developing relationships, and you, my friend, can do that in your sleep.

Veronika (Ronnie) Noize, the Marketing Coach, is a successful Vancouver, WA-based entrepreneur, author, speaker, and Certified Professional Coach.  Through coaching, classes and workshops, Ronnie helps small businesses attract more clients. For free marketing resources including articles and valuable marketing tools, visit her web site at http://www.sohomarketingguru.com/

Veronika (Ronnie) Noize, known professionally as the Marketing Coach, is a successful coach and marketing strategist, as well as the author of How to Create a Killer Elevator Speech, and The Real Magic Bullet of Marketing, her first full-length book.

As a senior marketing executive for over 10 years, Ronnie launched more than 200 consumer products, including books, CDs, toys, and games. She created sales and licensing programs that generated more than $650 million dollars internationally for properties such as The X-Files, Magic the Gathering, and Star Wars.

In 2001 Ronnie appeared as Your Marketing Coach on a regional business television program in the Pacific NW. The show aired on the local Fox affiliate, and is now in syndication in Israel and Taiwan. A regular columnist for the NW Women?s Journal and the Vancouver Business Journal, she has also written more than 100 articles that were published in The Home Business Journal, The CEO Refresher, and The Home Business Report, among other business and trade publications.

In 2004, she founded the Northwest Women?s Virtual Business Network, a virtual space where local businesswomen can network and connect with others.

A tireless small business advocate, Ronnie helps business owners and marketing professionals attract more clients and double their revenues. She supplies plenty of free marketing tools and information on her web site at www.VeronikaNoize.com, where you?ll also find her workshops, seminars, and teleclasses.

She says that one of the most difficult problems for new and mature, large and small businesses is figuring out where, when, and how to allocate their often scarce resources of time, energy, and money so that they can meet their business development goals quickly and easily.

Recently honored as the 2007 Coach of the Year by her ICF chapter, Ronnie also leads classes at the International Coach Academy in addition to her coaching practice.
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