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Copywriting: How to Spruce Up Boring Direct Mail Sales Letters – Part 2

August 30, 2010 on 4:56 pm | In Copywriting | 1 Comment

www.dynamicduocopywriting.com www.copyforcash.com http From the Dynamic Duo of Copywriting – alias, Barry & Darlene Nicholson, two of the most notorious direct response copywriters in the US of A. We are well-known in direct response circles as cut-throat copy renegades – having written for some of the biggest and baddest marketers in these here parts: Ed O’Keefe Rory Fatt Lloyd Irvin Karen Schaefer Tim Winders Michael Jans Mike Miget Tom Orent Jesse Cannone Ron Caruthers …and many others who choose to remain anonymous for fear youll find out their secret copy weapon…thats us! How to Spruce Up Boring Direct Mail Sales Letters Part 1 ************************************************************** There just isnt any excuse for boring copy. I cant tell you how many times I have seen brilliant marketers start off strong with their copy in order to get the member or client, but then go into autopilot-BORING mode with their weekly or monthly mailings., emails, etc. HUH? It makes me crazy! You need to be constantly working on new and fresh ways to grab your leads AND your current customers attention. Send out the same-looking stuff and you become predictable, guaranteeing they will get bored and file you in ol circular file (aka. the trash). There really is no excuse for sending out boring pieces because there are literally an endless flow of ideas you just have to look around you for inspiration and clever mailing ideas that will make YOU stand out from all the other guys …