Joe Sugarman – direct response copywriting in context pt. 1

August 21, 2010 on 5:02 pm | In Copywriting | 1 Comment


Copywriter/consultant Loren Woirhaye shows old Sugarman ads in magazines and explains why it’s reading the articles and looking at the other ads (besides the JS&A ads) reveals how the target market for the Sugarman ads were prone to see themselves.

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  1. Great point, Loren!

    Comment by CopyConfidential — Saturday, August 21, 2010 #

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