B-to-B Marketing Fundamentals Don’t Change (Short)

May 14, 2010 on 4:58 pm | In Marketing | 6 Comments


While technology, communications channels and media usage habits change over time, the fundamentals of profitable business-to-business marketing do not. In this excerpted video from a live staging of the classic McGraw-Hill “Man in the Chair” ad at the Business Marketing Association’s 2009 national conference, BMA drives home the fundamental similarity between how buyers and sellers built awareness, credibility and business relationships 50 years ago and how they continue to do so today, albeit with many new and revolutionary tools and techniques at their disposal. For more information on BMA’s “UNlearn” conference and to see the original “Man in the Chair” ad, go to www.marketing.org and www.marketing.org

6 Comments

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  1. Hello , who want to win psp , ipod touch mac and other cool prizes..? Sent me pm or my email aistis200@gmail . com with your email and you get your invitation within 1hours !

    Comment by sk0rpi0nas — Friday, May 14, 2010 #

  2. Love it! Gave me goose bumps

    Comment by jonfmoss — Friday, May 14, 2010 #

  3. This is awesome.

    Comment by mlwebco — Friday, May 14, 2010 #

  4. brilliant.

    Comment by drtreypennington — Friday, May 14, 2010 #

  5. Really “piffy”! Love it. Looking forward to the next one.

    Now, what is it that you want to sell me?

    Comment by kuickinf47j — Friday, May 14, 2010 #

  6. Great message!

    Comment by freshspot — Friday, May 14, 2010 #

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