Dramatic Shift in Marketing Reality (Scholz & Friends)

March 30, 2010 on 5:37 pm | In Marketing | 25 Comments

Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Don´t you have something interesting to say? Mailto:engage@sf.com


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  1. Nice video, but they did not highlight the crucial issue for a marketer here: if your brand is perfect, good for you, the will recommend it.


    Comment by moremost — Tuesday, March 30, 2010 #

  2. #1 keep it comin

    Comment by rmsgbr — Tuesday, March 30, 2010 #

  3. Great stuff !!!

    Comment by paczusmatt — Tuesday, March 30, 2010 #

  4. Una herramienta más que podré utilizar en el salón de clases, Gracias!!!
    Mis maestros siguen enseñando como si aún fueran los viejos tiempos

    Comment by alfredstation2 — Tuesday, March 30, 2010 #

  5. Love this soundtrack! Nice work.

    Comment by DesignKompany — Tuesday, March 30, 2010 #

  6. Tja, das Leben ist halt keine Werbeagentur, ätsch. :-)

    Comment by lookat2006 — Tuesday, March 30, 2010 #

  7. Hola !
    Ayer tuvimos la oportunidad de ver este video en nuestra clase de Marting en la Universidad (Estudio Publicidad) y nos pareció increíble, muy didáctico y explicativo.
    Saludos desde Chile.

    Comment by Cristiandown — Tuesday, March 30, 2010 #

  8. Cool , Check out my profile For Free IM coaching Now ! Please subscribe too :)

    Comment by MrBuckdollar — Tuesday, March 30, 2010 #

  9. What a great video!
    It explains in a short term of time and in an easy way everytihng i am studying in boston.
    Thank you so much! You inspired me!
    I even got a little horny! (maybe a lot)

    (oh my god, fuck me)

    D. Rebron.

    Comment by maxine3996 — Tuesday, March 30, 2010 #

  10. Nice one! And we do have very interesting things to say: Sustainability, Credibility and Wow Effect Brands will get customer attention and love never the less!

    I think the customer 2.0 of today wants exactly this, no balony, foolin’ or mass-ads!

    Comment by thaJorma1980 — Tuesday, March 30, 2010 #

  11. great stuff, thanks for sharing

    Comment by nachex — Tuesday, March 30, 2010 #

  12. great demonstration of marketing history! I think that the next new way to sell a product is to get onto the customers’ side and stand against the so called “bombarding ads” it would provide them with both the trust and love they felt for brand “x”

    Comment by baticubukcu — Wednesday, March 31, 2010 #

  13. hehehe
    excellent visual representation of the state of play :)

    Comment by happyseaurchin — Wednesday, March 31, 2010 #

  14. Great video!

    Comment by saximus81 — Wednesday, March 31, 2010 #

  15. Hola desde Alemania y ¡gracias por tu interés!
    Los programas utilizados para la animación fueron: “Cinema 4d” y “after effects”
    ¡Saludos de S&F!

    Comment by ScholzundFriends — Wednesday, March 31, 2010 #

  16. The rats are jumping ship.

    CHEMRISK – a research company hired by the Corn Refiners Association has recently taken down it’s YouTube channel.

    The removal was in response to negative public perception resulting from the discovery of dangerous levels of MERCURY in HIGH-FRUCTOSE CORN SYRUP. Apparently it has become a liability to defend the sweetener.

    See one of the last remaining ChemRisk videos at CornRefinersAssoc on YouTube.

    Comment by BeaucoupRed — Wednesday, March 31, 2010 #

  17. Great! Channel and I look forward more informative videos. Keep It up!

    Comment by topmentor4u — Wednesday, March 31, 2010 #

  18. A great video…Thanksssss

    Comment by ragulan84 — Wednesday, March 31, 2010 #

  19. This is the reality of today’s marketing. most people don’t understand this.

    Comment by tharinduutube — Wednesday, March 31, 2010 #

  20. Me gustaria saber que Programa utilizaste para hacer ese tipo de animacion, la verdad que me gusto me parecio muy buena, mandame el nombre del programa o como lo hisiste espero que Respondas…..

    Comment by snoopy0696 — Wednesday, March 31, 2010 #

  21. This explains everything to the offline business person on the reality of getting in front of consumers.

    Comment by drofflinemarketing — Wednesday, March 31, 2010 #

  22. The Bible says that in the Last Days there will be those who will deny the coming of Jesus Christ and at the same time they will deny Creation and the Flood as recorded in the Bible. With such denials prevalent today, do you think we are living in the Last Days?

    Comment by spiritslain — Wednesday, March 31, 2010 #

  23. You hit the mark!

    Comment by rmfyi — Wednesday, March 31, 2010 #

  24. 5+++++!

    Comment by bigbrotheronsky — Wednesday, March 31, 2010 #

  25. excellent video!

    Comment by kanutoreloaded — Wednesday, March 31, 2010 #

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