Guerilla Marketing — SWISS MADE

May 31, 2010 on 5:01 pm | In Marketing | 17 Comments


Advertising that pedestrians actually take notice off. Besides moviebakery we still run our “normal” guerilla marketing agency conceptbakery and this is a nice little documentation of a job we just did for Swiss International Air Lines. Parallel in 3 cities in Germany. Idea und realization by conceptbakery… PS: One of our moviebakery movie makers produced this video. Thanks very much for the GREAT job to Markus from DorschMedia!;-) Additional pics at www.flickr.com/photos/conceptbakery/

17 Comments

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  1. @TZOBO Sorry hadnt seen it till the end. Swiss airlines. My bad.

    Comment by TZOBO — Monday, May 31, 2010 #

  2. Good idea – the snow and everything. But the point of marketing is to actually “market” something ? :) What is this campaign about. I missed it :) Is this a Swiss made car of some sort or w00t ?

    Comment by TZOBO — Monday, May 31, 2010 #

  3. Nice try. Keep it up check out esteembpo + com for social media marketing. sefsd

    Comment by WilmerDow — Monday, May 31, 2010 #

  4. That was a failed attempt at promotions…

    Comment by foodconsult — Monday, May 31, 2010 #

  5. its ok

    Comment by johnykoop — Monday, May 31, 2010 #

  6. the german swiss woman , a very nice woman told me my watch is not as fabulous as the tissot, and we all copy them, a very nice woman no ill will towards her at all, but it’s funny to me, her heir of SUPERIORITY

    Comment by KTSEROV2351 — Monday, May 31, 2010 #

  7. Thanks Justin,

    we tried something new and it worked out pretty well. Renting 50 identical cars in red was the hardest part…

    Klaus

    Comment by moviebakery — Monday, May 31, 2010 #

  8. Thanks Jelle,

    it was quite a bit of work and we’ve been very pleased with the results…

    Let’s see what we can come up with next. We have a few things in the mix;-)

    Klaus

    Comment by moviebakery — Monday, May 31, 2010 #

  9. great one guys!

    Comment by JelleVanDun — Monday, May 31, 2010 #

  10. Very good concept.

    Comment by UbelFeuer — Monday, May 31, 2010 #

  11. Ja, aber was hat das bitte mit GM zu tun? Entspann dich… Ich mag mich nicht erinnern gesagt zu haben, die Swiss sei schlecht …

    Comment by GrandToledo — Monday, May 31, 2010 #

  12. Die Swiss ist gut. Fertig. Besser als andere.

    Comment by Hannaleia — Monday, May 31, 2010 #

  13. Ja, aber das hat doch damit nix zu tun … Oder denkste, die SWISS is rentabler, weil sie in Berlin à la easyJet Guerilla Marketing betreibt?

    Comment by GrandToledo — Monday, May 31, 2010 #

  14. Warum nicht.. immerhin ist die Swiss im Jahr 2007 rendabler als die Lufthansa! Aber wie gesagt, die LX gehört ja zum LH Konzern..

    Comment by Hannaleia — Monday, May 31, 2010 #

  15. Welche Agentur hat das Guerilla Marketing gemacht?

    Comment by Knaeckebrot1202 — Monday, May 31, 2010 #

  16. so zu viel. :P

    Comment by BiennaUltras — Monday, May 31, 2010 #

  17. Hat SWISS so etwas nötig?

    Comment by GrandToledo — Tuesday, June 1, 2010 #

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