Seth Godin: Sliced bread and other marketing delights

November 26, 2009 on 10:32 am | In Marketing | 25 Comments


www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill …

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  1. Coming up with the next iteration of the “world’s biggest ball of yarn” doesn’t seem that groundbreaking.

    And there was a mustard revolution… Grey Poupon.

    Comment by g3548dm — Thursday, November 26, 2009 #

  2. Great insight!

    Comment by FittingGroup — Thursday, November 26, 2009 #

  3. With regard to how ideas spread; The Tipping Point (book),

    Comment by jazzyfizzle86 — Thursday, November 26, 2009 #

  4. new niche markets and marketing – nichethoughts. com

    Comment by ramster6 — Thursday, November 26, 2009 #

  5. why he dressed like steve jobs?

    Comment by wasantube — Thursday, November 26, 2009 #

  6. yes, i guess what i do not like is advertisement. product placement is idiotic.
    if i need something, i go and get it… but i do not like to be told what i need.
    agree with you, there is a difference
    cheers..

    Comment by nestorrfortuna — Thursday, November 26, 2009 #

  7. Bill was in marketing himself by the way he presented himself in his acts. Clearly you understand the joke behavior behind how he talked about marketing. There is really two different kinds of marketing, those that inspire and those that require. What I mean by “require” is that, it doesn’t require you to do anything but be a consumer machine. Inspiring is kind of like what this TED guy does. Hes not telling you to rip off people, hes telling you to take a chance and be unique. There is a dif…

    Comment by Lucky14970 — Thursday, November 26, 2009 #

  8. this video… is remarkable :P

    Comment by panzercommandier — Thursday, November 26, 2009 #

  9. if you are in marketing… kill yourself.
    -bill hicks

    Comment by nestorrfortuna — Thursday, November 26, 2009 #

  10. Who spreads an idea the best wins. I heard of this before. It is called meme warfare.

    TV and Mass media is controlled by corporations. So ideas that could benefit humanity could not be spread because of TV censorship. The only ‘ideas’ spread through mass media is just advertisement trash which is a fucking shame.

    Comment by LemonLimeLaughter — Thursday, November 26, 2009 #

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    Comment by acrowBruto — Thursday, November 26, 2009 #

  12. Get your ideas to spread like butter that you can put on sliced bread….

    Comment by SecretSocietyCoach — Thursday, November 26, 2009 #

  13. so much money. so little time. good vid. check out my channel.

    Comment by fbmboss1982 — Thursday, November 26, 2009 #

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    Comment by ajayg514 — Thursday, November 26, 2009 #

  15. Contradiction? When doesn’t he contradict himself? Who hasn’t at times?

    Comment by MattSanti — Thursday, November 26, 2009 #

  16. Ad distribution has dramatically changed with the popularity of the internet (which is changing the “tv industrial complex”). The message is still the same though – with this product your life will be easier than it is, you will be happier, you will be different and “cool, or you will be accepted.

    Comment by agentmedia — Thursday, November 26, 2009 #

  17. I feel he contradicts himself throughout this lecture. I think the main point he was trying to make was that you can no longer mass spam the nation with non-valuable products, because the consumer now has some control of ad/content distribution, yet he makes no mention of this. His main point seems to be that products need to be “remarkable”, or good, or of quality. Yet there have always been these markets (Sharper Image, Eddie Bauer..etc.).

    Comment by agentmedia — Thursday, November 26, 2009 #

  18. The guy totally trys to look like Jobs.

    Comment by weltkriese — Thursday, November 26, 2009 #

  19. Great video!

    Comment by bakeryofideas — Thursday, November 26, 2009 #

  20. Agree too, the intro sucks…

    Comment by looranks — Thursday, November 26, 2009 #

  21. I agree, the music sucks. But this is 2 years old, they changed their intro last year

    Comment by Gnometower — Thursday, November 26, 2009 #

  22. does anyone else mute the loud, annoying, intro music, besides me?

    Comment by ittaBIT27 — Thursday, November 26, 2009 #

  23. Hmm great thoughts

    Comment by suotamosa — Thursday, November 26, 2009 #

  24. Always a pleasure to watch a video by Seth. One of the most powerful minds of Today

    Shuntez Wood
    LP Marketing Grou[

    Comment by ShuntezWoodMentoring — Thursday, November 26, 2009 #

  25. Is it REMARKABLE?
    Is it worth 18 minutes and 58 seconds?

    YOU BET IT IS! :~)

    Comment by anitamccants — Thursday, November 26, 2009 #

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