www.nlpcopywriting.com Harlan Kilstein continues with 30 Days to communications excellence. These videos will teach you the basics of NLP.
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Copywriting expert John Carlton shows how to write bullet phrases to sell your product or service. This is point 12 of his Simple Writing System.To learn more go to www.SimpleWritingSystem.com.
Copywriting expert John Carlton explains the difference between features and benefits for marketing a product or service. This is point 11 of his Simple Writing System. To learn more go to www.SimpleWritingSystem.com.
Joe Polish interviews the copywriting legend Joe Sugarman. Learn how his system can dramatically change your business.
Except from Phil Gosling’s Copywriting DVD
danoday.com Radio advertising expert Dan O’Day teaches four methods for writing effective radio commercials with fast, easy radio copywriting techniques for advertising on radio. Is It Really Possible To Write An Effective Radio Commercial In Just Five Minutes?? Radio advertising guru Dan O’Day uses all four of these ingenious “quickstart” copywriting techniques, and they’ve never failed him yet. If you’re a smart advertising copywriter, they’ll work for you, too. Having begun “in the trenches” at radio stations with limited time and resources, Dan O’Day has great respect for those whose jobs include writing lots of commercial and/or promotional copy. But he refuses to grant them permission to use “not enough time” as an excuse for “bad copy.” In this audio seminar, Dan O’Day will teach you four new, invaluable techniques to make your copywriting more compelling, more powerful…and — this is the amazing part — much easier. And each method requires just five minutes. Yes, in just five minutes you will have discovered a fresh, original “hook” for your commercial campaign. Use these for your “problem clients” or tough-to-crack radio promo copy. Not only will you learn all four of Dan O’Day’s previously “secret” radio copywriting methods; you’ll also hear dozens of great commercials written by some of the radio advertising copywriters who were lucky enough to be at this session “live.” You’ll also find lots of tips and advice from this radio advertising guru’s radio …
Copywriting expert John Carlton explains how the elements of an offer overcome any reluctance on the part of your client or buyer. This is point 13 of John’s Simple Writing System. To learn more about this program, go to www.SimpleWritingSystem.com
www.marketingprofessor.com You have your blog up, with content, and perhaps even an audience, now what? In this conversation, Brian shares some ideas on how to make money blogging, and where copywriting fits in.
Thoughts about the most powerful and effective ways to tell the story of your business, product, or service by Cory Fossum, founder of Fossum Creative, a Silicon Valley marketing agency that specializes in copywriting and visual storytelling. For more information, visit www.fossumcreative.com Produced by Fossum Creative Director or Photography/Editor: Caleb Schnarr