Copywriting | Duane Flowers dot Com

Great Way To Write Hot Headlines For Your Websites And Emails

August 29, 2011 on 4:53 pm | In Copywriting | 1 Comment

www.DianeHochman.com Bootleg clip from the Instant Marketing Professional live event with Diane Hochman where she shows a unique way of creating super hot headlines for your websites and emails. Try this with a group of your marketing buddies! For more great free training visit http and enter your name and email. Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media). The word copywriting is regularly used as a noun or gerund. The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint. Copy writers are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. It can also appear in social media content including blog posts, tweets, and social-networking site posts. Content writing on websites may …

How to create a best converting video sales letter…

August 22, 2011 on 4:54 pm | In Copywriting | No Comments

bit.mx How to create a best converting video sales letter using a 20 Step Proven Video Salesletter Formula that really works.

London On Tap: A carafe for London – Thames Water

August 14, 2011 on 4:56 pm | In Copywriting | No Comments

The London On Tap campaign is a unique collaboration between Thames Water and the Mayor of London to promote tap water in London’s restaurants, bars and hotels. The campaign aims to empower customers to ask for tap water rather than feeling obliged to ask for expensive bottled brands. It also encourages restaurants, bars and hotels to proudly serve tap water to customers, giving them a real choice about what water they can drink. www.thameswater.co.uk Date film created: 12 December 2008

Recycling Promotion

August 8, 2011 on 4:53 pm | In Copywriting | No Comments

Client work. A short video we developed for the US Army / Fort Stewart to increase awareness for their recycling program. Concept, copywriting and implementation by Practical Strategy, using stock footage from client.

The Power of Words

August 6, 2011 on 4:53 pm | In Copywriting | 25 Comments

This short film illustrates the power of words to radically change your message and your effect upon the world. At Purplefeather we provide powerful, optimised web content to transform your organisation and get you noticed online. Created by RedSnappa (www.redsnappa.com) Filmed/directed & edited by Seth Gardner Music by Giles Lamb ‘One to One’ Homage to Historia de un letrero, The Story of a Sign by Alonso Alvarez Barreda Music by: Giles Lamb sonicdesignagency.wordpress.com Filmed by www.redsnappa.com Director Seth Gardner

GOLFSMITH RADIO COMMERCIAL: BAD ADVERTISING, BAD MARKETING

August 3, 2011 on 4:56 pm | In Copywriting | No Comments

danoday.com A radio commercial for golf clubs is both bad advertising and bad marketing, according to radio ad copywriting expert Dan O’Day.

Marketing Firm

July 30, 2011 on 4:53 pm | In Copywriting | No Comments

Internet Marketing: Firm and Easy Ways to Make Money Online in a Snap Perhaps you’ve been wondering about Internet marketing and getting involved with a marketing firm, which is a type of business that affects the way that goods and services are allocated from producer to consumer. Internet marketing is a highly lucrative endeavor that takes very little technical know-how to become a part of. Essentially, if you have a computer, Internet access, and a willingness to learn new things, then Internet marketing is going to be highly profitable for you. Allow me to share with you a couple of the simplest and easiest ways to dip your toes into the wonderful world of Internet marketing. One of the absolutely most effortless ways of making money on the Internet is to become an affiliate marketer. With affiliate marketing, you don’t need to worry about creating a product of your own; you can simply promote other people’s products and/or services on your website and earn a commission on each referral sale. Affiliate marketing is one of the most hands-off methods of earning an income online because not only do you not have to create a product, you also don’t have to deal with things like stocking and shipping the items either. While as an affiliate marketer you are definitely able to be successful by just creating a website and peppering it with affiliate links and images. However, if you want to increase your odds of seeing significant profit, then I would recommend creating a …

AUSTRALIAN CAR INSURANCE COMMERCIAL

July 26, 2011 on 4:53 pm | In Copywriting | 1 Comment

danoday.com When ad copywriting commercials for insurance, sell the RESULTS. This Australian advertisement fails the test, as explained by TV & radio advertising expert Dan O’Day.

BooneOakley.com – “Fearless Intern” Video Contest

July 25, 2011 on 4:56 pm | In Copywriting | 2 Comments

Enter the “Fearless Intern” Video Contest! Submit a Video Response below that shows us why you would be the most daring, fearless creative intern ever at BooneOakley. (Video should be no more than 2 minutes.) Show us what makes you uniquely “you”. Most of all, be creative and have fun. Indicate if you’re interested in copywriting, art direction, digital or something we haven’t even thought of yet. One winner will be awarded a summer internship (June – Aug.) at the most daring advertising & digital agency in the southeast …maybe the world. The winner will receive 30 hours of on-the-job training per week, be mentored by some of the best creatives in the business and receive a $500 stipend. You will also receive school credit (we hope) and be the envy of all your friends. Previous interns have landed full-time jobs at agencies like Crispin, Wieden, TBWA Chiat/Day and even BooneOakley. The winning intern will be responsible for their own travel, housing and other expenses. Video entries are due by 5:00 EST Tues., May 3rd, 2011. The winner will be notified by Fri., May 6th, 2011. Good luck.